Our Restaurant and Menu Certification Campaign seeks to help restaurants and chefs of all types of cuisines worldwide to offer whole food, plant-based meals in their menus that are truly healthful and sustainable for both humans and the planet. WFPB.ORG provides support and education as well as a distinctive seal that surpasses the Michelin and Zagat accreditations in terms of the quality of the food that it certifies.Â
WHY WHOLE & PLANT-BASED?
Fastest Growing Market In the World:Â
Europe:Â Europe was the largest market for meat substitutes in 2016, accounting for 39% of global sales.Â
Australia: Australia’s packaged vegan food market is currently worth almost $136 million and is set to reach $215 million by 2020. Around the World, Australia was the most popular country for plant-based in 2018, according to Google Trends, followed by the UK and New Zealand.Â
Southeast Asia:Â Between 2012 and 2016, new vegetarian and vegan product launches increased by 140% and 440% respectively in Southeast Asia alone.Â
Fastest Growing Market In the United States:
USA: The number of plant-based eaters in America grew by 600% from nearly 4 million in 2014 to 19.6 million in 2017
USA: US retail sales of plant-based foods that directly replace animal products grew by 8.1% in the 12 months to August 2017.Â
USA: A 2013 Mintel survey showed that US consumers try meat alternatives for the following reasons: 33% – I think they are healthy; 31% – I enjoy the taste; 31% – I am trying to reduce my meat consumption; 30% – I’m adding protein to my diet; 23% – I’m adding variety to my meals.
THE GOAL
3 Recipes
To Certify at least 1 Appetizer, One Entree, One Dessert in One Menu
OR
1 Full Menu
To Certify All Recipes in One Menu
What You Get
Expert advice from world-renowned chefs and experienced
wfpb recipe developers
Plant-based Substitutions for Common Foods
+
Toxic Ingredients
+
Foods To Avoid
+
Meal Planning
WFPB Certified Seal of Approval from WFPB.ORG
+
Certification Decal
+
CertificationDiploma
Mention in Naked Food Magazine’s printed
+
digital editions
THE END RESULT
MORE SALES
Catering to a whole food, plant-based dietary pattern is sustainable, wise and extremely profitable.
Research shows that customers are more willing to purchase conscious products and services that are healthier for themselves, their families, and the planet.
HAPPIER CUSTOMERS
Conscious consumers expect more than tossed salads or steamed vegetables— they are looking for great restaurant experiences with health promoting, satiating, and delicious meals made with sustainable, unprocessed, and fresh ingredients.
BETTER CHEFS
Versatile chefs can increase the profits of their restaurants while improving the quality of their customers lives.
The new market wants food grown, not born. Our expertise will help ensure your recipes or entire menu are a complete success!
HEALTHIER PLANET
The food system is responsible for a quarter of all greenhouse gas (GHG) emissions, of which up to 80% are associated with livestock production.
It occupies about 40% of the Earth’s surface and uses 70% of all freshwater resources.
GET CERTIFIED
To learn more about the certification process or start a product evaluation, please submit an inquiry form. Our Client Services team is ready to answer any questions you may have and provide materials to assist in the process.