Certification Application

Application Process

  1. Please review all information and criteria listed in the “about certification” page to ensure your service and/or product is in full alignment with the WFPB standards.
  2. Complete the application below in its entirety.
  3. Once your application and materials are reviewed, a team member will be in touch with further requirements. You may be asked to submit further fees if many products are submitted or if required depending on your product/service.
  4. Lastly, you will be asked to provide the offering you would like to provide (digital copy, discount, free sample or initial consultation) to the WFPB Members Club
  5. Congratulations! You are officially certified Whole Food, Plant-based!  Upon approval, you will receive:
    WFPB Certification Seal
    – Welcome shout-out in WFPB.ORG and Naked Food Magazine social media channels
    – Complimentary exposure on WFPB Website as a Certified Brand
    – Complimentary membership to the WFPB Members Club
    – Complimentary membership to the International Association for Reversive Medicine (IARM)
    – Future inclusion in Naked Food Magazine’s Gift Guide


Standard Application Fee $125

  • Licencing Fee $75 (Only paid upon application approval)
  • Flavors or varieties of the same product family incur in a $50 fee per product

Renewal Fees

  • The standard renewal fee is $75 per year.
  • There are no renewal fees for periodicals, books, cookbooks and other printed media unless content is changed or updated such as a new version or updated edition.


For other specific products and services please ask our team! 

Submitting an application does not give the authorization to use the WFPB Certified Seal until the application is approved and permission is granted. Unauthorized use of the Certified Seal is a violation of Federal Trademark laws. Altering the WFPB Certified Logo in any way is a violation of Federal Trademark laws.

Get Certified.

To get certified, follow these steps:

  1. Review the application process and pricing information and submit the inquiry form below.
  2. Pay the non-refundable application fee.

Please make sure both steps are submitted.  Incomplete submissions will not be processed.


STEP 1: Fill out the form below. Once it is submitted, please remit the application fee.


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