Our seal of approval.

Raising The Bar!

The credibility and quality standard that comes with the WFPB certification allows these offerings to reach a wider customer base! WFPB brands assure shoppers that their offerings meet the best practices for plant-rich, healthful and cohesive initiatives that fight for transparent food and truthful standards throughout any industry in the marketplace.

Healthful Without Agenda.

 The WFPB seal of approval ensures that services and products have a truly wholistic and conscious mind-set and support real food! Our independent service ensures the adherence to an unbiased and corporate-free standard that aims to offer the public with true health and wellbeing instead of profits for the shareholders of Big Pharma and other corporations that are themselves the cause of the problem.

Easy Identification.

Our certified seal helps shoppers navigate through the sea of available products in the market. Consumers won’t have to rely on food packaging labels or marketing claims whenever the trademarked WFPB Certified seal is present.

Earth Keepers.

Our ideal is to help children and adults reconnect with the Earth and the soil, go back to basics and understand the importance of growing our food, caring for our soil and its microorganisms.  A whole lifestyle, as proposed by WFPB.ORG, indeed helps support farmers, custodians, and Earth keepers whose work continues to be undervalued and underestimated. Our aim is to pay tribute and reward to those who take care of our natural seeds, grow natural foods, and understand their amazing benefits for our health and wellbeing.

Brand Equity.

Help your brand stand out and driving sales! Plant-based products and services are the fastest dollar growth trend in the marketplace today. The total market for the plant-based foods sector in 2017 (excluding data from Whole Foods Market) tops $5 billion in sales, according to data from the retail consumer insights, SPINS, and released by the Plant Based Foods Association.

In Demand.

The latest data compiled by Nielsen showed an 8.1 percent growth for plant-based foods. These sales spikes in plant-based foods mirror similar trends in organic food growth over the last several decades as consumers continue to seek out cleaner ingredients that are better for their health, the health of the planet, farmers, and the billions of factory farmed animals. “Over the last three years, the number of people eating a vegan, plant-based diet in the US has increased by a whopping 600 percent,” Nathan Runkle, founder and president of Mercy For Animals.

True Health.

Based on evidence and scientific findings, people who suffer from a health condition should consume a plan-rich diet as part of their treatment to help reverse their condition and prevent its reappearance, and as a tool to help increase their health and wellbeing. Ideally, the human diet should consist of whole foods such as fruits, vegetables (including wild and sea vegetables), legumes, whole grains, nuts, and seeds, spices and herbs.  Therefore brands, products and services that carry the WFPB Certification Seal are helping to increase health and wellbeing in the general population.

Sustainable Impact.

Based on findings from TSC’s 2017 Impact Report, applying sustainable practices is more than a trend—it’s a necessity in a world of ever-shrinking natural resources. Businesses are in a unique position to capitalize on the environmental anxieties of millennials. As a 2015 study by The Nielsen Company suggests, despite high unemployment rates and low wages, the amount of millennials that are willing to pay more for products and services from companies committed to positive environmental and social change increased from 55% in 2014 to 72% in 2015.

Independently Certified.

Our team of independent, non-biased reviewers ensures products are comprehensively evaluated with a standard developed by our own evidence-based data and other industry experts. We are also non-governmental and non partisan and have no corporate interests or financial bias.

WFPB is a trademarked symbol that is used exclusively by WFPB.ORG and WFPB Certification Program is the world’s only verification for Wholesome, Plant-based brands, products and services.