About Certification

Our seal of approval.

WFPB.ORG administers the “WFPB Certified” seal, an easy-to-recognize trademarked symbol for whole, plant-based products, services, professionals, and businesses.  The seal helps consumers navigate through the sea of available products on the market by identifying those that comply with the standard consumers expect.

WFPB.ORG is a completely independent, nonpartisan, and non-governmental 501(c)3 public charity.

WFPB.ORG | Certified Seal

The New Standard.

Raising The Bar.
The credibility and quality standard that comes with the WFPB certification will allow these offerings to reach a wider customer base, assuring shoppers that these meet the best practices for plant-based, healthful and sustainable initiatives through any industry in the marketplace.

Truly Healthful and Sustainable. 
The WFPB seal of approval ensures that products are made with 100% minimally processed plants that are not genetically engineered, not tested on animals, vegan, and derived from sustainable sources.

Easy Identification.
Our certified seal helps navigate through the sea of available products in the market. Consumers won’t have to rely on food packaging labels or claims whenever the WFPB seal is present.


For Products, Organizations, and Services.

Any product that supports plant-based doctrines, ingredients, and materials, namely:

  • Food products
  • Home and Household products
  • Beauty products
  • Body products
  • Pet Products
  • Wearables
  • Footware
  • Clothing
  • Clothing accessories
  • Supplements
  • Books
  • Cookbooks
  • Magazines
  • TV and Radio programs
  • Motion picture films
  • Short films
  • Educational Courses
  • Videos
  • Documentaries

Any organization, business, or service that supports plant-based doctrines, ingredients, and materials, namely:

  • Restaurants
  • Cafes
  • Hotels
  • Bed and Breakfasts
  • Inns
  • Retreats
  • Events
  • Conferences
  • Classes
  • Grocers
  • Markets
  • Schools
  • Hospitals
  • Doctors
  • Wellness Centers
  • Clinics
  • Meal Services
  • Media
  • Websites and Blogs
WFPB.ORG Certified Brands

WFPB Certified Brands

The WFPB (whole food plant-based) Certified seal certifies the services, products, practices and companies have a sustainable philosophy for human and planet that avoids animal-derived, refined, and processed ingredients, supports organic and non-GMO agriculture.  The WFPB philosophy is free of cholesterol, added fats and sugars, chemicals, colorants, metals, and other toxins.  For food, body, and beauty related products and services, the list of unacceptable ingredients in their certification is of more than one hundred toxins. As a result, the WFPB certified seal has been classified as one of the highest quality standards in the world.

Why Certify?

Brand Equity

Driving sales. Plant-based products are the fastest dollar growth trend in the marketplace today. The total market for the plant-based foods sector in 2017 (excluding data from Whole Foods Market) tops $5 billion in sales, according to data from the retail consumer insights, SPINS, and released by the Plant Based Foods Association.

WFPB.ORG | Certification
WFPB.ORG | Certification

In demand

The latest data compiled by Nielsen showed an 8.1 percent growth for plant-based foods last year. These sales spikes in plant-based foods mirror similar trends in organic food growth over the last several decades as consumers continue to seek out cleaner ingredients that are better for their health, the health of the planet, farmers, and the billions of factory farmed animals. “Over the last three years, the number of people eating a vegan, plant-based diet in the US has increased by a whopping 600 percent,” Nathan Runkle, founder and president of Mercy For Animals.

Sustainable Impact

Based on findings from TSC’s 2017 Impact Report, applying sustainable practices is more than a trend—it’s a necessity in a world of ever-shrinking natural resources. Businesses are in a unique position to capitalize on the environmental anxieties of millennials.

As a 2015 study by The Nielsen Company suggests, despite high unemployment rates and low wages, millennials are willing to spend more for products that are environmentally friendly [1]. Just over the span of one year, millennials willing to pay more for products and services from companies committed to positive environmental and social change increased from 55% in 2014 to 72% in 2015 [2]

WFPB.ORG | Certification
WFPB.ORG | Certification

Independently Certified

WFPB.org’s Certification Program is the world’s only verification for Plant-based products.

Our team of independent, non-biased reviewers ensures products are comprehensively evaluated with a standard developed by evidence-based data and industry experts.

Certification Benefits

Brands that have achieved certified status on their products benefit from the overall promotional efforts of WFPB.ORG and our award-winning publication Naked Food Magazine.

In addition, the benefits include:
– Welcome shout-out in our social media
– Complimentary subscription to Naked Food Magazine, Digital Only
– Complimentary promotion on Naked Food Magazine with one advert per issue for the length of your certification
– Exposure of your product or service to WFPB Members through WFPB.ORG
– Inclusion in Naked Food’s Gift Guides


– To achieve approval, applicants’ business stance must be aligned with the criteria listed in this section. –

Household & Lifestyle

Media & Content