WFPB.ORG administers the “WFPB Certified” seal, an easy-to-recognize trademarked symbol for whole, plant-based products, services, professionals, and businesses. The seal helps consumers navigate through the sea of available products on the market by identifying those that comply with the standard consumers expect.
WFPB.ORG is a completely independent, nonpartisan, and non-governmental 501(c)3 public charity.