About Certification

Our seal of approval.

WFPB.ORG is a completely independent, non-partisan, and non-governmental initiative that administers the “WFPB Certified” seal, an easy-to-recognize trademarked symbol for whole, plant-based brands, products, services, professionals, and businesses.  The seal helps consumers navigate through the sea of available products on the market by identifying those that comply with the standard consumers expect.

WFPB.ORG | Certified Seal

A true game-changer for human and planetary health:

✓ No Animal Products or Byproducts

✓ No Insect Products or Byproducts

✓ No Cultured or Cell-based meats

✓ No Processed Ingredients

✓ No Synthetic Ingredients

✓ No Lab-made Substances

✓ No Chemicals, Colorants, or Toxins

✓ No Junk or Fillers

Only Whole Plants!

Agents of Change.

The WFPB (whole food, plant-based) seal is a clear statement of direct action.
It invites us to be Agents of Change and corroborate the true change that we want to see in the world, not only for animals and our environment, but also for ourselves and our fellow humans.

The WFPB™ (whole food, plant-based) symbol ensures that brands/products/services:

  • Help prevent, reverse, and heal human disease
  • Aid in the lowering of death and mortality due to preventable causes
  • Lower the global statistics of early morbidity due to diet and nutrition
  • Reduce the cost of healthcare for individuals and their communities
  • Help individuals make positive lifestyle changes and contribute to their wellbeing
  • Provide an ideal option for children’s health and early development including pregnancy
  • Increase the availability of high quality options for the local and global community
  • Increase the demand for truly healthy and wholesome products and services
  • Improve the understanding of coherent lifestyle choices
  • Help increase soil health and planetary preservation
  • Decrease the demand and consumption of genetically-engineered organisms (GMO)
  • Decrease industrialized farming practices
  • Help people make healthier choices
  • Truly make a positive difference in people’s lives

The New Standard.

The WFPB (whole food, plant-based) is a trademarked symbol and it represents
the Certified Seal for services, products, practices and companies that
have a wholesome and plant-based philosophy.

Raising The Bar!

The credibility and quality standard that comes with the WFPB certification allows these offerings to reach a wider customer base! WFPB brands assure shoppers that their offerings meet the best practices for plant-rich, healthful and cohesive initiatives that fight for transparent food and truthful standards throughout any industry in the marketplace.

Healthful Without Agenda.

 The WFPB seal of approval ensures that services and products have a truly wholistic and conscious mind-set and support real food! Our independent service ensures the adherence to an unbiased and corporate-free standard that aims to offer the public with true health and wellbeing instead of profits for the shareholders of Big Pharma and other corporations that are themselves the cause of the problem.

Easy Identification.

Our certified seal helps shoppers navigate through the sea of available products in the market. Consumers won’t have to rely on food packaging labels or marketing claims whenever the trademarked WFPB Certified seal is present.

Our Differentiating Factors.

WFPB.ORG | Certified Seal
CPB-logo
certified-vegan
BeVeg-Vegan

✓ Must use Whole Plants

✓ Must be Plant-based

✓ Must be Vegan

✓ Accepts plant-derived Ingredients

✓ Free of Processed Ingredients

✓ Free of Added Oils and Sugars

✓ Certifies single-ingredient Products

✓ Certifies Menus and Meal Planners

✓ Certifies Health Professionals

✓ Certifies Restaurants, Food Trucks, Cafes

✓ Certifies Chefs, Health and Fitness Coaches

✓ Certifies Companies and Organizations

✓ Certifies Hotels and B&Bs

✓ Certifies Events, Seminars and Conferences

✓ Certifies Books, Cookbooks, Magazines, and Publications

Cost:

$125 Application Fee

$75 Trademark Licensing Fee

$75 Yearly Renewal Fee

✓ Offered by WFPB.org

✓ Certified by WFPB.org

Affiliations:

No Corporate Affiliations.

✓ Must use Whole Plants

✓ Must be Plant-based

✓ Must be Vegan

✓ Accepts plant-derived Ingredients

✓ Free of Processed Ingredients

✓ Free of Added Oils and Sugars

✓ Certifies single-ingredient Products

✓ Certifies Menus and Meal Planners

✓ Certifies Health Professionals

✓ Certifies Restaurants, Food Trucks, Cafes

✓ Certifies Chefs, Health and Fitness Coaches

✓ Certifies Companies and Organizations

✓ Certifies Hotels and B&Bs

✓ Certifies Events, Seminars and Conferences

✓ Certifies Books, Cookbooks, Magazines, and Publications

Cost:

$150 Application Fee

$75 Trademark Licensing Fee

$50 Yearly Renewal Fee

$100 Facility Fee

✓ Offered by PBFA

✓ Certified by FSC

Affiliations:

FSC Board Members: McDonald’s Corporation, USDA, EyePoint Pharmaceuticals

PBFA Board Members: Impossible Foods, Beyond Meat, Danone North America

✓ Must use Whole Plants

✓ Must be Plant-based

✓ Must be Vegan

✓ Accepts plant-derived Ingredients

✓ Free of Processed Ingredients

✓ Free of Added Oils and Sugars

✓ Certifies single-ingredient Products

✓ Certifies Menus and Meal Planners

✓ Certifies Health Professionals

✓ Certifies Restaurants, Food Trucks, Cafes

✓ Certifies Chefs, Health and Fitness Coaches

✓ Certifies Companies and Organizations

✓ Certifies Hotels and B&Bs

✓ Certifies Events, Seminars and Conferences

✓ Certifies Books, Cookbooks, Magazines, and Publications

Cost:

$100 Application Fee

$150-$3K Trademark Licensing Fee and Yearly Renewal Fee (Based on annual revenue)

✓ Offered by Vegan.org

✓ Certified by Vegan.org

Affiliations:

No Corporate Affiliations.

✓ Must use Whole Plants

✓ Must be Plant-based

✓ Must be Vegan

✓ Accepts plant-derived Ingredients

✓ Free of Processed Ingredients

✓ Free of Added Oils and Sugars

✓ Certifies single-ingredient Products

✓ Certifies Menus and Meal Planners

✓ Certifies Health Professionals

✓ Certifies Restaurants, Food Trucks, Cafes

✓ Certifies Chefs, Health and Fitness Coaches

✓ Certifies Companies and Organizations

✓ Certifies Hotels and B&Bs

✓ Certifies Events, Seminars and Conferences

✓ Certifies Books, Cookbooks, Magazines, and Publications

Cost:

Based on a number of custom factors.

 

 

✓ Offered by BeVeg

✓ Certified by FSC, FoodChain ID, and Others

Affiliations:

FSC Board Members: McDonald’s Corporation, USDA, EyePoint Pharmaceuticals

Whole
Plant-Based
Vegan
Sustainable
Toxin-Free
Chemical-Free

For Products, Organizations, and Services.

Any product that supports plant-based doctrines, ingredients, and materials, namely:

  • Food products
  • Home and Household products
  • Beauty products
  • Body products
  • Pet Products
  • Wearables
  • Footware
  • Clothing
  • Clothing accessories
  • Supplements
  • Books
  • Cookbooks
  • Magazines
  • TV and Radio programs
  • Motion picture films
  • Short films
  • Educational Courses
  • Videos
  • Documentaries

Any organization, business, or service that supports plant-based doctrines, ingredients, and materials, namely:

  • Restaurants
  • Cafes
  • Hotels
  • Bed and Breakfasts
  • Inns
  • Retreats
  • Events
  • Conferences
  • Classes
  • Grocers
  • Markets
  • Schools
  • Hospitals
  • Doctors
  • Wellness Centers
  • Clinics
  • Meal Services
  • Media
  • Websites and Blogs
WFPB.ORG Certified Brands

WFPB Certified Brands

The WFPB seal represents healthful, conscious, and kind brands that don’t support animal- and insect-derived products and by-products as well as refined and processed ingredients.  The WFPB Seal also supports organic and non-GMO agriculture.  The WFPB philosophy is free of dangerous chemicals, colorants, heavy and soft metals, and other toxins.  The WFPB certified seal has been classified as one of the highest quality standards in the world!

Why Certify?

Universal Guideline for Human Health | WFPB.ORG

Earth Keepers.

Our ideal is to help children and adults reconnect with the Earth and the soil, go back to basics and understand the importance of growing our food, caring for our soil and its microorganisms.  A whole lifestyle, as proposed by WFPB.ORG, indeed helps support farmers, custodians, and Earth keepers whose work continues to be undervalued and underestimated. Our aim is to pay tribute and reward to those who take care of our natural seeds, grow natural foods, and understand their amazing benefits for our health and wellbeing.

Brand Equity.

Help your brand stand out and driving sales! Plant-based products and services are the fastest dollar growth trend in the marketplace today. The total market for the plant-based foods sector in 2017 (excluding data from Whole Foods Market) tops $5 billion in sales, according to data from the retail consumer insights, SPINS, and released by the Plant Based Foods Association.

WFPB.ORG | Certification
WFPB.ORG | Certification

In Demand.

The latest data compiled by Nielsen showed an 8.1 percent growth for plant-based foods. These sales spikes in plant-based foods mirror similar trends in organic food growth over the last several decades as consumers continue to seek out cleaner ingredients that are better for their health, the health of the planet, farmers, and the billions of factory farmed animals. “Over the last three years, the number of people eating a vegan, plant-based diet in the US has increased by a whopping 600 percent,” Nathan Runkle, founder and president of Mercy For Animals.

True Health.

Based on evidence and scientific findings, people who suffer from a health condition should consume a plan-rich diet as part of their treatment to help reverse their condition and prevent its reappearance, and as a tool to help increase their health and wellbeing. Ideally, the human diet should consist of whole foods such as fruits, vegetables (including wild and sea vegetables), legumes, whole grains, nuts, and seeds, spices and herbs.  Therefore brands, products and services that carry the WFPB Certification Seal are helping to increase health and wellbeing in the general population.

WFPB.ORG | Certification
WFPB.ORG | Certification

Sustainable Impact.

Based on findings from TSC’s 2017 Impact Report, applying sustainable practices is more than a trend—it’s a necessity in a world of ever-shrinking natural resources. Businesses are in a unique position to capitalize on the environmental anxieties of millennials. As a 2015 study by The Nielsen Company suggests, despite high unemployment rates and low wages, the amount of millennials that are willing to pay more for products and services from companies committed to positive environmental and social change increased from 55% in 2014 to 72% in 2015.

Independently Certified.

Our team of independent, non-biased reviewers ensures products are comprehensively evaluated with a standard developed by our own evidence-based data and other industry experts. We are also non-governmental and non partisan and have no corporate interests or financial bias.

WFPB is a trademarked symbol that is used exclusively by WFPB.ORG and WFPB Certification Program is the world’s only verification for Wholesome, Plant-based brands, products and services.

WFPB.ORG | Certification

Certification Benefits

Brands that have achieved WFPB™ certified status on their brand, product and/or service, are responsible for the appropriate marketing and promoting of their offerings through their own channels and industries; however, they also benefit from unique and exclusive advantages offered by WFPB.ORG and partners:

– WFPB Certification Seal
– Welcome shout-out in WFPB.ORG and Naked Food Magazine social media channels
– Complimentary exposure on WFPB Website as a Certified Brand
– Complimentary access to the WFPB Members Club
– Promotional opportunities to the members of the WFPB Members Club
– Inclusion in Naked Food Magazine’s Gift Guide

Criteria

– To achieve approval, applicants’ business stance must be aligned with the criteria listed in this section. –

Food Products

Food products from produce to snacks and beverages.

Fashion and Apparel

Wearables from clothing to shoes and accessories.

Body and Beauty

From sunblock and face cream to shampoo and makeup.

Media and Content

From books, cookbooks, films, and art to podcasts, websites and blogs.

Household and Lifestyle

From home and kitchen essentials to candles and air fresheners.

Services

From meal delivery and catering to traveling and lodging services.

Health and Wellness

From clinics to nutritionists to coaches and medical professionals.

Restaurants and Menus

For menu plans and specific preparations. More here.

Make the WFPB statement and be an agent of change.