WFPB Restaurant and Menu Certification Campaign seeks to help restaurants and chefs of all types of cuisines worldwide to offer whole food, plant-based meals in their menus. WFPB.ORG provides support and education as well as a distinctive seal that surpasses other vegan seals in terms of the quality of the food that it certifies.
WHY WHOLE & PLANT-BASED?
Fastest Growing Market In the World:
Europe: In 2020, sales of plant-based food in France were valued at almost 928 million U.S. dollars. By 2026, this figure is expected to reach almost 1.7 billion U.S. dollars. Germany and the United Kingdom both currently have a more sizeable market for plant-based food than France. This is expected to still be true in 2026.
Australia: Australia’s packaged vegan food market is currently worth almost $136 million and is set to reach $215 million by 2020. Around the World, Australia was the most popular country for plant-based in 2018, according to Google Trends, followed by the UK and New Zealand.
Southeast Asia: Between 2012 and 2016, new vegetarian and vegan product launches increased by 140% and 440% respectively in Southeast Asia alone.
Fastest Growing Market In the United States:
USA: The number of plant-based eaters in America grew by 600% from nearly 4 million in 2014 to 19.6 million in 2017
USA: US retail sales of plant-based foods that directly replace animal products grew by 8.1% in the 12 months to August 2017.
USA: A 2013 Mintel survey showed that US consumers try meat alternatives for the following reasons: 33% – I think they are healthy; 31% – I enjoy the taste; 31% – I am trying to reduce my meat consumption; 30% – I’m adding protein to my diet; 23% – I’m adding variety to my meals.
WFPB Over a Vegan Label
Unlike whole food, plant-based foods, vegan ones can contain processed ingredients such as vegetable oils, or junk foods such as sugars and sweeteners. Even Oreos are vegan! Therefore, a vegan symbol on your food doesn’t necessarily mean eating healthy food.
- WFPB is also vegan. It doesn’t contain any animal ingredients or by-products.
- WFPB contains only wholesome ingredients such as fruits and vegetables, legumes, whole grains, nuts, seeds, spices and other plant-based ingredients.
- WFPB does not include processed foods, colorants, dangerous additives, added sugars and oils
- WFPB is kind, conscious, sustainable, and healthy!
THE GOAL
3 Recipes
To Certify at least 1 Appetizer, One Entree, One Dessert in One Menu
OR
1 Full Menu
To Certify All Recipes in One Menu
What You Get
Brands that have achieved WFPB™ certified status on their brand, product and/or service, are responsible for the appropriate marketing and promoting of their offerings through their own channels and industries; however, they also benefit from unique and exclusive advantages offered by WFPB.ORG and partners:
– WFPB Certification Seal
– Welcome shout-out in WFPB.ORG and Naked Food Magazine social media channels
– Complimentary exposure on WFPB Website as a Certified Brand
– Complimentary access to the WFPB Members Club
– Promotional opportunities to the members of the WFPB Members Club
– Inclusion in Naked Food Magazine’s Gift Guide
+ Plus!
- Guidance from chefs and experienced wfpb recipe developers
- Guides such as Plant-based Substitutions for Common Foods + Toxic Ingredients + Foods To Avoid
- Inclusion in the upcoming Naked Food Guide!
THE END RESULT
MORE SALES
Whole food, plant-based is kind, sustainable, wise and extremely profitable. Research shows that customers are more willing to purchase conscious products and services that are healthier for themselves, their families, and the planet.
HAPPIER CUSTOMERS
Conscious consumers expect more than tossed salads or steamed vegetables— they are looking for great restaurant experiences with health promoting, satiating, and delicious meals made with healthful, unprocessed, and fresh ingredients.
BETTER CHEFS
Versatile chefs can increase the profits of their restaurants while improving the quality of their customers lives.
The new market wants food grown, not born. Our expertise will help ensure your recipes or entire menu are a complete success!
HEALTHIER PLANET
The food system is responsible for a quarter of all greenhouse gas (GHG) emissions, of which up to 80% are associated with livestock production. It occupies about 40% of the Earth’s surface and uses 70% of all freshwater resources.
GET CERTIFIED
To start a product evaluation please click on the button below and submit an inquiry form. Our team is ready to answer any questions you may have and provide materials to assist in the process.