The WFPB (whole food plant-based) Certified seal certifies the services, products, practices and companies have a sustainable philosophy for human and planet that avoids animal-derived, refined, and processed ingredients, supports organic and non-GMO agriculture, as well as consciousness, awareness, and sustainability for human, animal, and planetary life.

The WFPB philosophy for nutrition is 100% whole, plant-based, and free of animals, cholesterol, added fats and sugars, chemicals, colorants, metals, and other toxins. For food, body, and beauty related products and services, the list of unacceptable ingredients in their certification is of more than one hundred toxins. As a result, the WFPB certified seal has been classified as one of the highest quality standards in the world.