THE ICEBERG
- THE NEW STANDARD -

Human and environmental heaths are intrinsically connected.  Since humans are the dominant species on Earth, the environmental health of our planet relies on human actions and behaviors, and humans cannot exist or survive without a planet.

Conversely, human health depends on healthy bodies. A whole food, plant-based diet accompanied by lifestyle factors such as sleep, exercise, stress reduction, and sunshine are the basis of a healthy human body.

Humans rely on planet Earth for water, oxygen, soil, food, and every known nutrient necessary for human health.  In order to ensure the present and future of humanity, individuals and communities must educate and empower themselves to learn to live sustainably.

WFPB.ORG | Health Guidelines

The graphical depiction of the two health ecosystems working as one includes the basis for human health (bottom structure), which describes the configuration of a well-planned whole food, plant-based lifestyle that involves nutrition, sleep, exercise, and stress reduction.

The basis for environmental health (top structure) describes the steps to create a consciousness that when applied to entire communities produce global impact.

WHY AN ICEBERG?

An iceberg is a representation of the wonder and beauty we see on planet Earth.  The iceberg is also a perfect symbol of human health and its connection to the environment. As we know, a plant-based lifestyle can be a major solution to global warming as well as a solution to many human diseases, which makes these two aspects completely interconnected.

01

The part of the iceberg that is visible above the surface of the water; usually about 10% of the whole structure.

06

Beyond the physical aspect of health, it is necessary to create awareness by educating and empowering the global community.  The ability to make educated choices is the ultimate game-changer.

02

About 90% of an iceberg is below the surface; its lifespan depends on the size and strength of the structure below the surface.

05

The iceberg is also a reminder of the fragile state of our environment. If global warming continues, humans will not have a planet on which to live; icebergs, as well as human life, will disappear.

03

A plant-based diet accompanied by other lifestyle factors is the basis of a healthy human body.

It is in our best collective interest to lead sustainable lives that can simultaneously
prevent and reverse both environmental and human destruction.
A plant-based lifestyle has been proven to be a major solution to global warming
as well as the solution to human disease.

04

Just like humans, icebergs harbor their own complex ecosystems, and they shape the ecosystems through which they pass. We have the power of building ecosystems and crafting ideal environments that establish health on a global scale.

THE OUTCOME

Sustainability.

Health.
A plant-based lifestyle creates sustainable demand for foods that prevent and/or reverse acute, chronic, and degenerative conditions (reference the China Study) that are the most common causes of disease and death globally.

Agriculture.
This demand empowers farmers to position themselves at the top of the market instead of the bottom. 

Global Change.
By diminishing the demand for animal products, we can effectively reduce the production of greenhouse gases, reduce land use, and improve the health of our waterways and oceans. All this can improve global health like no other action can.

Food Security. 
By demanding organic crops produced through conscious and clean agriculture (chemical and GMO-free practices) we will build systems that are profitable and beneficial for all. 

Education.

Empowerment.
It is necessary to create awareness by educating and empowering the global community. Education is the key to create an educated society that chooses consciously instead of following marketing trends that benefit big industries.

Animal Agriculture.
Animal agriculture is the second largest contributor to human-made greenhouse gas (GHG) emissions after fossil fuels and is a leading cause of deforestation, water and air pollution and biodiversity loss.

Market Demand. 
The ability to make educated choices is the ultimate game-changer. As consumers, we have the power to create demand for the products and services that best fit our needs. 

Clean Products.
Creating demand for sustainable, non-toxic, and non-polluting goods in manufacturing, and consumer markets paves the way to a financially strong and sustainable socio-economical future.

Consciousness.

Awareness.
The iceberg is also a reminder of the fragile state of our environment. Global warming is melting icebergs, changing habitats, and altering sea levels. If global warming continues, humans will not have a planet on which to live; icebergs, as well as human life, will disappear.

Non-Violence.
Animals produced for human consumption are routinely abused. A WFPB lifestyle is a non-violent, kind, and conscious as it does not require any animal use. Furthermore, it can help reduce human conflict by drastically reducing water and land use.

Sustainable Change.
This is a call to action that benefits everyone. In the future we can be remembered as the generation that changed the course of history, the one that connected the dots and made the leap that no other generation was able to before for the continuity of life on planet Earth. That is sustainable change.

THE GUIDELINES

– The following guidelines will be released in the fall of 2018 –

UNIVERSAL GUIDELINES
FOR HUMAN HEALTH

– Facts and Manual –

UNIVERSAL GUIDELINES
FOR ENVIRONMENTAL HEALTH

– Facts and Manual –
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